Dirt Merchants Shop

Dirt Merchants is a small shop based in the heart of Aro Valley – just a five-minute ride from Wellington’s CBD and two minutes from the Polhill trails.

When you walk through the door, you will be greeted by friendly, knowledgeable staff who are there to listen, offer advice and help you find what you’re looking for. Whether you want to service your old bike, buy a new one, or simply some local trail info – we can help.


In terms of bikes – we not only offer the highest quality custom built options but can also offer pre-built options that we know and trust such as brands like Kona, and Lapierre.

As our shop is independently owned by James we have the ability to stock whatever we want and what we use ourselves. We only sell products we trust so you can be sure you are getting the right thing for the job.

We also do Gift Cards for those looking to get the perfect present for their friends, coworkers or loved ones. Just come on in, email us at, or give us a call (04 385 0398) and we will get one out to you.


We have our own shop tees if you want to show your support. Above is the current line with all sizes designs and colours being $45. It is limited run screen prints so if you need a special size, colour, or design let us know or get in quick. Specials can be arranged.

These will be updated to keep you looking fresh but it all comes down to timing as race tops next on the agenda.

Drop in to see us soon, whatever your next bike project or question.